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Proposal of the Small Business Development Operating in National and International Transport

By Jan Směšný


This bachelor thesis deals with the proposal of the strategy development of small business, which operates in the market as a provider of national and international cargo transport. The theoretical part is focused primarily on the characteristic of the methods of analysis of internal and external environment of the company, which are subsequently used in the practical part, to determine the current state of the business. The outcome will be the proposal of the strategy development of the examined company with emphasis on its market expansion

Topics: rozšíření a zkvalitnění služeb; analýza vnějšího a vnitřního prostředí; tržní expanze; strategie rozvoje; strategy development; malý podnik; the expansion and improvement of services; small business; analysis of external and internal enviroment; market expansion
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
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