Skip to main content
Article thumbnail
Location of Repository

Marketing Mix of the Company AMI spol. s r.o.

By Boris Seres


This bachelor thesis focuses on evaluation and suggestions of the marketing mix in the company AMI spol. s r. o., which is doing business in the light technology. Thesis tries to find a proposal to improve the existing marketing mix on the basis of analysis of the internal and external enviroment

Topics: marketingový mix; customers; PEST analysis; marketing; SWOT analysis; zákazníci; competition; distribúcia; PEST analýza; SWOT analýza; distribution; konkurencia; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2014
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.