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Marketing Mix of the Company AMI spol. s r.o.

By Boris Seres

Abstract

This bachelor thesis focuses on evaluation and suggestions of the marketing mix in the company AMI spol. s r. o., which is doing business in the light technology. Thesis tries to find a proposal to improve the existing marketing mix on the basis of analysis of the internal and external enviroment

Topics: marketingový mix; customers; PEST analysis; marketing; SWOT analysis; zákazníci; competition; distribúcia; PEST analýza; SWOT analýza; distribution; konkurencia; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2014
OAI identifier: oai:invenio.nusl.cz:247980
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