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Proposal of Marketing Activities for a Non-Profit Organization

By Lucie Veselá

Abstract

This thesis deals with the possibilities of the use of marketing in the nonprofit sector. It defines the basic concepts - marketing, service, nonprofit sector, nonprofit marketing and dedicated to the design of marketing activities, especially ways of communication in the public sector. The practical part is devoted to selected non-profit organization - civic association Brno Gospel Choir, which is engaged in cultural activities. The organization is first introduced and subsequently recommended action to ensure effective marketing communications organization to raise the profile and increase its market penetration

Topics: marketingový mix; promotions; neziskový sektor; fundraising; Marketing; price; služby; place; nonprofit sector; services; 5P – product; 5P - product; people.; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2014
OAI identifier: oai:invenio.nusl.cz:247966
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