Design of Company Marketing Plan

Polanský, Jan

oai:invenio.nusl.cz:247926

Design of Company Marketing Plan

Authors: Jan Polanský
Publication date: January 1, 2014
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská

Abstract

The bachelor thesis deals with the marketing plan for Shocart, Co., Ltd. and is divided into three parts. The theoretical part summarizes knowledge about marketing and its development, the company and its surroundings and also is engaged in marketing strategies. The analytical part examines the current situation of the company and the third part contains specific proposals

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oai:invenio.nusl.cz:24...Last time updated on 8/10/2016

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