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Proposal of Communication Plan in Salon MIA

By Silvie Jozefová


The purpose of this bachelor thesis is to evaluate current communication mix of salon MIA and present suggestions for its improvement. Theoretical part describes theoretical background of related problem. The next practical part is focused on history and characteristics of the company, SWOT and SLEPT analysis, marketing mix and mainly its final part – communication mix. On the basis of results of these analyses are suggested proposals how to improve communication mix

Topics: Marketingový mix; podpora prodeje; reklama; public relations; 4P; osobní prodej; přímý marketing.; sales promotions; komunikační mix; personal selling; advertising; communication mix; direct marketing.; Marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2013
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