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Business Plan

By Jakub Havlásek


This bachelor thesis deals with developing a business plan to establish a new restaurant facility in the chosen location, specifically the city Rosice. In the theoretical part, the terms "business" and "business plan" are defined. The analytical part focuses on the identification of existing competition and potential customers. The practical part is focused on the anticipated costs and revenues. The main object of this thesis is a guide how to start a business as efficiently as possible and start a business

Topics: marketingový mix; podnikání; business; SWOT analýza; SWOT analysis; competition; PESTE; Podnikatelský plán; PEST; enterprise; Business plan; marketing mix; konkurence; podnik
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
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