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Design of a Marketing Strategy for the PROTEUS s.r.o. Company

By Vladimír Šimko

Abstract

The goal of this bachelor thesis is design of a marketing strategy for the Proteus s.r.o. company. Designed strategy is focused on target market and is based on environment analysis, in which the company takes place and on the analysis of the current state of the company. The bachelor thesis contains suggestions for improving in marketing area, which should help the company to gain new customer

Topics: Marketing; SWOT analysis; marketing mix; marketing strategy; communication mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
OAI identifier: oai:invenio.nusl.cz:246886
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