Customer Satisfaction Analysis and Proposals for its Improvement

Rytina, Daniel

oai:invenio.nusl.cz:246854

Customer Satisfaction Analysis and Proposals for its Improvement

Authors: Daniel Rytina
Publication date: 1 January 2012
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská

Abstract

This thesis focuses on the findings of analysis of customer satisfaction in services. Specifically it is about services related to washing cars. This work is processed in the company Auto-Profi and also inludes a proposal to increase customer satisfaction

info:eu-repo/semantics/bachelorThesis
návrh; marketingový mix; car wash; Marketing; SWOT analysis; mycí linka; marketingový průzkum; marketing research; SWOT analýza; dotazník; guerilla marketing; questionnaire; proposal; marketing mix

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National Repository of Grey Literature

oai:invenio.nusl.cz:246854

Last time updated on 10/08/2016

This paper was published in National Repository of Grey Literature.

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