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Customer Satisfaction Analysis and Proposals for its Improvement

By Daniel Rytina

Abstract

This thesis focuses on the findings of analysis of customer satisfaction in services. Specifically it is about services related to washing cars. This work is processed in the company Auto-Profi and also inludes a proposal to increase customer satisfaction

Topics: návrh; marketingový mix; car wash; Marketing; SWOT analysis; mycí linka; marketingový průzkum; marketing research; SWOT analýza; dotazník; guerilla marketing; questionnaire; proposal; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
OAI identifier: oai:invenio.nusl.cz:246854
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