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Possibilities of Companies Advertisement of Fairs

By Lucie Budínská

Abstract

The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs

Topics: veletrhy; exhibitions; dobré jméno; competition; konkurence; prezentace; firma; sales promotion; costumers; exposure; presentation; advertising; stánek; výstavy; marketing; company; zákazníci; propagace; advertisement; expozice; příprava; training; podpora prodeje; reklama; goodwill; preparation; stand; přípravy
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
OAI identifier: oai:invenio.nusl.cz:246823
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