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Proposal of Scootland s.r.o. Development Strategy

By Hynek Přidal


The bachelor thesis deals with drawing up a proposal of Scootland s.r.o. development strategy. It focuses on position of company on the scooter spare parts market in the Czech republic and Slovakia and possibilities of its further growth. Goal of this work is a 5-year development plan including consequent steps which leads to strenghtening of positions on the company’s markets

Topics: Podnikání; franchising; plánování; planning; Internet; CRM; prodej; service; strategy; expanze; Business enterprise; strategie; scooters; E-shop; marketing; expansion; information system; informační systém; information technology; informační technologie; sale; skútry; servis
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
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