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E-shop proposal

By Michaela Vyskočilová


This bachelor thesis focuses on setting the optimal solution to an e-shop development for a company supplying capital equipments for water buildings. The company want to extend their sphere of action by setting up an e-shop offering their products on the Internet. They can choose from a number of e-shops provided by various companies. A part of my thesis is about choosing the way of developing the e-shop so that it meets the company requirements and that it is favourable for them at the same time. At the end of my thesis I want to asses the costs and also the anticipated benefits of the e-shop solution

Topics: marketingová strategie; E-Commerce; Elektronický obchod; E-Shop; marketing strategy; Internet
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2008
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