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Design for optimalization of the Internet advertisement sale

By Tomáš Benda


The aim of work is analyzed advertisement campaign, which was run on the GamePark.cz server, from perspective of usage and sale of Internet advertisement and create a design for optimalization Internet advertisement sale. There are described the Internet advertisement forms and its suitability. The work contains design of the Internet advertisement usage for successful reach goals of the advertisement campaign

Topics: Ad campaign; banner advertisement; reklamní kampaň; Internetová reklama; user contest; spotřebitelská soutěž; Internet advertisement; bannerová reklama; Internet; banner
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2008
OAI identifier: oai:invenio.nusl.cz:245541
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