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The Proposal of Improving the Company Management Marketing

By Daniel Šmok

Abstract

This bachelor thesis was elaborated for the company AGRO Žamberk, a. s. It describes the whole situation of the company, detects its imperfections in field of marketing, and it recommends their correct solution

Topics: marketingová strategie; marketingový mix; marketingový plán; Marketing; propagace; marketing strategy; promotion; marketing mix; marketing plan
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2007
OAI identifier: oai:invenio.nusl.cz:245144
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