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The Proposal of Improving the Company Promotion

By Gabriela Kopřivová

Abstract

This bachelor thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o. It evaluates its current methods of promotion and examines imperfections in this field. It contains a proposal of improving the company promotion concentrated especially on field of advertising and sales promotion, which includes new methods of the company promotion and their application in practice

Topics: marketingový mix; podpora prodeje; reklama; marketing; komunikační mix; sales promotion; advertising; communication mix; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2007
OAI identifier: oai:invenio.nusl.cz:244942
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