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Development of Business Activities of Company Rajnošek s.r.o.

By Jitka Budínková


Master’s thesis is focused on business development of the Rajnošek s. r. o. company. This thesis is divided into four parts. At the beginning there is a description of the problem and there is also introduced the main aim of this thesis and related aims. The next part includes theoretical statements on which the practical part is based on. The practical part deals with issue of the basic information about chosen company and its analysis of current status. At the final part of this thesis are presented the proposals which should guarantee new customers and reduce the seasonal risks

Topics: Podnikání; financial analysis; Business; Porterův model; 7S analysis; vnitřní a vnější prostředí; SWOT analysis; finanční analýza; Porter’s model; SLEPT analýza; 7S; SWOT analýza; obchod; SLEPT analysis; inside and outside environment
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2016
OAI identifier: oai:invenio.nusl.cz:241540
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