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The Draft Strategy Purchasing Management in Multinational Companies

By Iva Šenkýřová


This diploma thesis focuse on drafting management strategy in multinational company. This proposal is based on an online store that as a future source for the company ABC business development. This thesis deals with the theoretical description of the logistics approach and its contents, further more it is continues with evaluating the actual state of the company. In conclusion the thesis contains a specific design of e-shop to company should improve its market position

Topics: internetový obchod; zákazník.; Logistics koncept; e-shop; online store; storage; competition; skladování; customer.; konkurence; Logistická koncepce
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2016
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