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Marketing strategy proposal

By Radek Jánský


The goal of this Diploma Thesis was the detection of the potential trends of manufactural and business activities in manufactural division AZ KLIMA, Ltd and to suggest the appropriate measures .The starting situation of this company is described in an extensive analytical part. The output is a summary of its strenghts and weakness aspects, opportunities and threats. The suggest of strategy is presented by an extended marketing mix. The emphasis is placed first of all on product sphere. There are mentioned technological and organisational impacts of commencement of production of bolting and welding ducts, spiral tubes and ending distribution elements. Afterwards there are suggested methods of economy in manufactural process, market targeting and personal impacts. At the end there are outlined the time-dependent implementation harmonogram of suggested strategy, feasibility control and evaluation of expected benefits

Topics: marketingový mix; Porter analysis; SLEPT; duct; marketing; GE matice; vzduchotechnika; strategy; Porterova analýza; potrubí; marketing mix.; strategie; AZ KLIMA; AZ Klima; GE matrix; air conditioning; SWOT
Publisher: Vysoké učení technické v Brně. Fakulta strojního inženýrství
Year: 2008
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