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Proposal of Communication Mix

By Hana Zavadilová

Abstract

This master thesis focuses on improving communication mix of selected businessman, Mgr. Ivo Zavadil, who operates in the sale of sports equipment. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be in the company applie

Topics: marketingový mix; reklama; Marketing; komunikace; propagace; komunikační mix; advertising; communication; promotion; communication mix; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
OAI identifier: oai:invenio.nusl.cz:225327
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