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Company Marketing Communication

By Michaela Tomšů


Master thesis looks into marketing communication of restaurants U Malířů and Pálffy palác. The aim is revalation of inperfections in current instruments and suggesting news, which will ensure making more visible and competitiveness. The first part consists of basic terms in marketing and communication. The following section research current situacion in restaurants. A proposals of new and more quality instruments in marketing communication and possibilities, how it can be increase attandance and sattisfaction of customers, are introcuded in last part

Topics: reklama; promotion; marketingová komunikace; služba; propagace; komunikační mix; advertising; services; Marketing communication; communication mix; konkurenceschopnost; competitiveness
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
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