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Practical Application of Value Engineering BAGOBAGO, spol. s r.o

By Petr Hudeček


This thesis focuses on the issues of value engineering and aplication of its metods on product of a selected company. The purpose of this thesis is to analyze product and propose new solutions of the product to achieve improved satisfaction and customer value through the procedures and metods of value engineering. Result of this thesis serves as an input for a decision making that should lead to better market position of the product and the company

Topics: hodnota; hodnota pro zákazníka.; Value engineering; customer value.; functions; value; value analysis; hodnocení; funkce; evaluation; Hodnotové inženýrství; hodnotová analýza
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
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