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Proposal of Strategy to Increase Competitiveness of the Dance School Danza

By Hana Pikalová


This master´s thesis is focused on competitiveness and consequent formation of the proposal of the strategy for incresing competitiveness of dance school Danza. Base data for the new strategy are gained from teoretical knowledge, the application of a questionnare survey and from analysis of general, branch and internal environment and SWOT analysis. Particular components of strategy,elements of marketing mix, are proposed on the base of data processing and their evaluating. This strategy is prerequisite for increasing competitiveness of the dance school Danza and creating her steady position on the market

Topics: marketingový mix; hodnota; value chain; Strategie; hodnotový řetězec; competition; konkurenceschopnost; competitive strategy; value; konkurenční strategie; marketing mix; Strategy; konkurence; competitiveness
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2014
OAI identifier: oai:invenio.nusl.cz:224603
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