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The Proposal of Marketing Strategy

By Zuzana Štrbáková

Abstract

The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency

Topics: marketingová strategie; marketing na trhu služeb; marketing services; marketingový komunikační mix; Marketing; marketing research; analýza spokojenosti zákazníka; marketing communication mix; marketing analysis; marketing strategy; marketingová analýza; real estate; customer satisfaction analysis; realitní kancelář; marketingový výzkum
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2014
OAI identifier: oai:invenio.nusl.cz:224418
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