Location of Repository

Strategy of Competitive Encounters

By Stanislav Jílek

Abstract

The thesis deals with the optimal choice of competitive strategy for the company Sulko. The work consists of an analysis of the company´s current state, the theoretical background and the proposal part. The part of thesis analyzing the company´s current state focuses on whether the company has a competitive strategy and strategic goals set. The theoretical part describes the issue of competitive strategy, the process of strategy formation and competitive advantages. The third part includes the comparison of Sulko to the top ten competitors at the market and also there is a practical example of all companies´ responses to customer´s demand for a product. Finally, the optimal competitive strategy is determined

Topics: trh; world economic forum; strategie; konkurenční strategie; competition; konkurence; competitive strategy; světové ekonomické forum; strategy; konkurenceschopnost; market; competitiveness
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2013
OAI identifier: oai:invenio.nusl.cz:224004
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www.nusl.cz/ntk/nusl-22... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.