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Business Plan

By Jitka Ondroušková


This diploma's thesis deals with a proposal of the business plan for setting up a relaxing facitity. The work is composed of theoretical, analytical and proposal parts. The theoretical part includes the knowledge which is applied in the rest of the work. The analytical part is aimed at a present-day and future enterprise environment. The proposal part includes the business plan which includes trading, marketing, organisational and financial plan proposals

Topics: marketingový mix; relaxing facility; Podnikání; financial plan.; Business; SWOT analýza; SWOT analysis; relaxační zařízení; finanční plán.; podnikatelský plán; limited company; business plan; společnost s ručením omezeným; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2013
OAI identifier: oai:invenio.nusl.cz:223833
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