The subject of this thesis is the IdentCORE company operating in the area of identification RFID media and plastic cards printing as a distributor and reseller. The main goal is to build a business plan and to identify the market and product opportunities. Another goal is to identify new opportunities on one of the markets of the EU in the segment of RFID component. The theoretical part is dedicated to the structure, purpose and content of a business plan together with the definitions of the analysis used in this project. The practical part of the business plan itself deals with specific values achieved and the evaluation of those observed. As an output of this work, the establishment of the IdentCORE company with a defined financial plan, design innovation in service offerings and successful implementation of e-shop with a new web presentation, was put in process
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