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Marketing Strategy for Wellness Kuřim

By Vojtěch Kopřiva


The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company

Topics: marketingová strategie; marketingový mix; zákazník; Marketing; SWOT analysis; strategie; competition.; strategy; customer; konkurence.; marketing strategy; SWOT analýza; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
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