The Diploma thesis is dealing with creativity, innovation and organizational culture. In the theoretical part are defined relationships between these aspects. In the practical part, based on a questionnaire survey, personal observation and interviews with employees of IBM Delivery Center Brno Central Europe an evaluation of organizational culture is created. And based on the identified deficiencies, the proposals leading to increased creativity of individuals and teams in the company, increased employee‘s motivation and improved overall organizational culture of the company, are made
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