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Proposal of Business Model for Touch Art Development Studio

By Roman Maštalíř


The goal of the thesis is to develop a business model, which will lead to growth of Touch Art developer studio. The focus areas are: improving societal and customer education, creating value networks and leadership development. With these focuses in mind, thesis contains analysis of the environment in which the studio is present, introduction to development topic, clarifying goals and visions, as well as marketing, internal factors and field analyses. The output of this thesis is structured steps and their evaluation, which the development studio needs to undergo to ensure stronger market position

Topics: komunikační strategie; právnická osoba; legal entity; strategic management; marketing mix; limited company; porter analysis; marketingové plánování; Obchodní model; Marketing; communication strategy; e-commece; strategický management; iOS; založení společnosti; marketingový mix; Business model; establishment of the company; marketing planning; SWOT analysis; App Store; e-commerce; SWOT analýza; společnost s ručením omezeným; porter analýza
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
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