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Corporate Competitive Strategy

By Miloš Krudenc

Abstract

The aim of the diploma thesis is a proposal of competitive strategy for the Nanograph, Ltd. Thesis is divided into four main parts. The first of wich deals with assessing the current state of the company and problem detection, the second theoretical base to solve the problem identified. The third part contains the strategic analysis of the company and the fourth section offers a proposal to resolve the problem

Topics: Competition; strategická analýza; competitive strategy; konkurenční strategie; strategic analyses; Konkurence
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
OAI identifier: oai:invenio.nusl.cz:223617
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