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Marketing Communication of a Furniture Selling Company

By Martina Bartošová


Diploma thesis is focused on marketing communication of IKEA Czech Republic, Ltd., particularly on a subdivision in Brno. The theoretical part consists of theory of market-ing mix with focus on propagation and marketing-mix tools. Furthermore, the analysis of communication mix of IKEA Brno and the most significant competitor is conducted. Based on the findings from the analytical part, the suggestions for propagation im-provement are constructed

Topics: Marketingový mix; analýza; podpora prodeje; marketingová komunikace; rekla-ma; propagace; marketing communication; sales promotion; competition; advertis-ing; analysis; promotion; direct marketing; konkurence; Marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
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