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Proposal for an Improvement of Company Customer Satisfaction

By Lenka Mazáková

Abstract

The diploma thesis is engaged in customer satisfaction of selected business company. The first part of this thesis summarizes theoretical relevant knowledge, which are used in another parts. The practical part deals with the company, its customers and includes analysis of their level of satisfaction and recommendations for customer satisfaction improvement

Topics: Customer; customer satisfaction; Zákazník; business company; obchodní podnik; marketing research; zákaznická spokojenost; marketingový výzkum
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
OAI identifier: oai:invenio.nusl.cz:223197
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