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Marketing Strategy for Company Eurovia

By Antonín Kvapil

Abstract

The Master´s thesis deals with proposal and creation marketing strategy. Thesis describes state of the Eurovia CS, a.s., analyzes microeconomics and macroeconomics surrounding and contains proposals of implementation marketing strategy in the company

Topics: Marketingová strategie; Marketingový mix; 7S analysis; Marketing; Analýza 7S; PEST analýza; Marketing strategy; SWOT analýza; PEST analysis; SWOT analysis; Marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
OAI identifier: oai:invenio.nusl.cz:223166
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