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Establishment Of The Small Company, Its Business Plan

By Lenka Vávrová


This thesis focuses on developing a business plan to establish a restaurant. The theoretical part describes the prerequisites for a well-developed business plan. The practical part of a SWOT analysis, analysis of the external environment and financial reinsurance business. Finally the proposed plan of development strategies and appreciation of its benefits

Topics: market analysis; analýza trhu; strategické plánování.; SWOT analýza; SWOT analysis; finanční plán; financial plan; Business plan; Podnikatelský záměr; strategic planning.
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2010
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