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The Analysis of the E-commerce Implementation in the Company

By Leona Barancová

Abstract

The aim of this Master´s thesis is to analyze a company e-commerce, to take a think about what it has brought to the company and withal suggest some instruments for increasing the salability and improve the communication between individual distribution channels so they would be more motivated for cooperation within this company. The thesis is divided into several chapters where we can find general knowledge about the commerce via the Internet, single kind of the e-commerce and also the legal aspects connected with that. The analytic part will introduce us the concrete knowledge about the company and marketing possibilities on the Internet for that company

Topics: affiliate marketing; Elektronický obchod; Internet; E-commerce; customer service.; zákaznická podpora.; Business-to-business
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
OAI identifier: oai:invenio.nusl.cz:222343
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