Statistical Methods in Marketing Research
Abstract
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry- info:eu-repo/semantics/masterThesis
- statistická indukce; primární data; propagation.; sekundární data; secondary data; produkt; propagace.; primary data; fuzzy logic; product; information system; price; Marketing research; fuzzy logika; dotazník; cena; questionnaire; informační systém; statistical induction; Marketingový výzkum
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Last time updated on 10/08/2016
This paper was published in National Repository of Grey Literature.
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