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Statistical Methods in Marketing Research

By Ivan Škraňka


Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry

Topics: statistická indukce; primární data; propagation.; sekundární data; secondary data; produkt; propagace.; primary data; fuzzy logic; product; information system; price; Marketing research; fuzzy logika; dotazník; cena; questionnaire; informační systém; statistical induction; Marketingový výzkum
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
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