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Strategic Development of a Small Company

By Irena Stáhalová


The thesis analyses the current situation of a small company and describes a strategy of its future development. My proposal of the development and propagation of the confectionery manufactury is processed on the basis of the real data. The main goals are to obtain competitive advantages, to attract new customers and to improve the company standards

Topics: marketingový mix; analýza; malé a střední podniky; small and medium - sized enterprises; strategie; produkt; product; development company; rozvoj firmy; strategy; alanysis; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
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