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Marketing Communication Proposal for Hostel Služby Blansko, Ltd.

By Radek Zezula


This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested

Topics: spokojenost zákazníků; Extend marketing mix; marketing; rozšířený marketingový mix; komunikace; Contentment of customers; služby; ubytovna; Marketing; Services; Communication; Hostel
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
OAI identifier: oai:invenio.nusl.cz:222117
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