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The Proposal of Improving the Company Promotion

By Gabriela Kopřivová

Abstract

This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability

Topics: marketingový mix; vztahy k veřejnosti; advertising; podpora prodeje; reklama; public relations; marketing; marketingová komunikace; osobní prodej; marketing communication; sales promotion; přímý marketing; personal selling; direct marketing; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
OAI identifier: oai:invenio.nusl.cz:222100
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