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Bussines Plan

By Eliška Žáková

Abstract

This diploma thesis is focused on creating a business plan for the new project of BTU Centre od Sports Activities. It analyzes the current situation from the view of internal ana external environment. It contains proposal for the realization of the project "Sport for firms and companies" mainly focused on costs and marketing strategy

Topics: analýza; náklady; reklama; marketing; analysis; Podnikatelský plán; zdraví; costs; health; advertisment; Centrum sportovních aktivit; BTU Centre of Sports Activities; Business plan; sport
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
OAI identifier: oai:invenio.nusl.cz:222054
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