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Marketing Plan for MORAVOSTAV Brno, a.s.

By Lucie Kopecká

Abstract

The object of this diploma thesis is the composition of marketing plan for company MORAVOSTAV Brno, a.s. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the characteristics of the set company and the analysis processing of the company present state. Acquired data are evaluated and applied in the particular concept of marketing plan for the year 2009

Topics: marketingová strategie; marketingový mix; marketingový plán; analýza trhu; PESTE analysis; PESTE analýza; SWOT analýza; SWOT analysis; market analysis; marketing strategy; market segmentation; segmentace trhu; marketing mix; marketing plan
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2008
OAI identifier: oai:invenio.nusl.cz:221619
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