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Business plan for development of family owned company

By Eliška Zoubková


This master´s thesis analyses problems connected with writing the business plans – including the methodology of writing the business plan, its layout and contents requirements, types of the plans and ways of possible use. The outcome of my work is a concept of business plan for specific family business for purpose of its expansion

Topics: family business; SBU; STEP analysis; Business plan; druhy plánů; types of the plans; Podnikatelský plán; rodinná firma; development of the business activities; Porterova analýza; rozvoj podnikatelských aktivit; STEP analýza; Porter´s five forces; SWOT.
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2007
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