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Improvement Proposal For Company´s Marketing Communication

By Romana Kadaňková


Topic of the following master’s thesis deals with marketing communication. The main goal of master’s thesis is to illustrate theoretical principles on real examples of real business company. I try to get familiar with current activities in marketing communication of this company and I apply theoretical resources and my opinion in practice with the leading idea to improve the current marketing communication of the company

Topics: publicity; reklama; marketing; marketingová komunikace; komunikace; marketing communication; marketing research; communication; marketingový výzkum
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2007
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