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Change Communication: Using Strategic Employee Communication to Facilitate Major Change

By Deborah J. Barrett


Whether organizational change results from a merger, acquisition, new venture, new process improvement approach, or any number of flavors-of-the-day management fads, employee communications can mean the success or failure of any major change program. The Strategic Employee Communication Model with the best practice definitions, which are composites of effective employee communication examples collected from researching selected Fortune 500 companies, help management understand the strategic role of employee communication in a high-performing company

Topics: employees, strategy, best practice, strategic employee communication, strategic communication, communication, Change communication
Publisher: Emerald Group Publishing Limited
Year: 2002
DOI identifier: 10.1108/13563280210449804
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