THE EFFECT OF TIME PRESSURE AND DISPLAY FORMAT ON CUE UTILIZATION IN MULTIPLE CUE DECISION-MAKING

Abstract

It has been hypothesized that under time pressure decision makers increase the weight given to the most important information cues at the expense of other available relevant information. Three studies were performed to test this hypothesis. Subjects saw information displayed in graphical and tabular formats. There was no evidence for greater use of the most informative cues, but there was a tendency for more even weighting of cues in the graphical display format high time pressure condition. Subjects appeared to make decisions in this condition using a quick, global information gathering and integrating strategy