Location of Repository

Online social networks for crowdsourced multimedia-involved behavioral testing: An empirical study

By Jun-Ho eChoi, Jun-Ho eChoi and Jong-Seok eLee and Jong-Seok eLee

Abstract

Online social networks have emerged as effective crowdsourcing media to recruit participants in recent days. However, issues regarding how to effectively exploit them have not been adequately addressed yet. In this paper, we investigate the reliability and effectiveness of multimedia-involved behavioral testing via social network-based crowdsourcing, especially focused on Facebook as a medium to recruit participants. We conduct a crowdsourcing-based experiment for a music recommendation problem. It is shown that different advertisement methods yield different degrees of efficiency and there exist significant differences in behavioral patterns across different genders and different age groups. In addition, we perform a comparison of our experiment with other multimedia-involved crowdsourcing experiments built on Amazon Mechanical Turk (MTurk), which suggests that crowdsourcing-based experiments using social networks for recruitment can achieve comparable efficiency. Based on the analysis results, advantages and disadvantages of social network-based crowdsourcing and suggestions for successful experiments are also discussed. We conclude that social networks have the potential to support multimedia-involved behavioral tests to gather in-depth data even for long-term periods

Topics: music information retrieval, Social network, Social media advertising, Behavioral testing, voluntary involvement, crowdsourcing experiment, Psychology, BF1-990
Publisher: Frontiers Media S.A.
Year: 2016
DOI identifier: 10.3389/fpsyg.2015.01991
OAI identifier: oai:doaj.org/article:1f373f1516a948cbb734d8ea1f4d7ba0
Journal:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • https://doaj.org/toc/1664-1078 (external link)
  • http://journal.frontiersin.org... (external link)
  • https://doaj.org/article/1f373... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.