HOW TO MAKE A DESTINATION MORE COMPETITIVE IN TOURISM

Abstract

The aim of the article is to make an overview on the concept of destination competitiveness, starting with the importance of tourism in the economy and ending with what actually means the concept, taking into consideration also the importance of developing quality tourism products.Powerful destinations manage to attract millions of tourists annually. The key of establishing proper strategies for tourism destinations is to determine the competitiveness of a tourism destination. This subject has been researched by many important researchers from the tourism area and the findings obtained can help marketers. It must also be taken into discussion the fact that competitiveness may not only relate to factors of related to the destinatio