Skip to main content
Article thumbnail
Location of Repository

Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective

By Maribel Carvalho Suarez and Leticia Moreira Casotti

Abstract

In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qualitative approach, based on the itinerary method this paper investigates how the meanings related to the purchase of a car help shape relationships within the family, when investigating consumption. Based on inte rviews and observations with several members of ten São Paulo families, this study highlights the cars as artifacts able to demarcate family values and hierarchies, it acts as an important "educational" and transition tool to adult life of the children

Topics: Business, HF5001-6182
Publisher: FUCAPE Business School
Year: 2015
OAI identifier: oai:doaj.org/article:ac563a317ed149a0956f6bac54b31922
Journal:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • https://doaj.org/toc/1807-734X (external link)
  • http://www.redalyc.org/articul... (external link)
  • https://doaj.org/article/ac563... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.