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Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students

By Marcelo de Rezende Pinto, Marcos Eugênio Vale Leão, Ramon Silva Leite and Danielle Ramos de Miranda Pereira

Abstract

This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students

Topics: Business, HF5001-6182
Publisher: FUCAPE Business School
Year: 2015
OAI identifier: oai:doaj.org/article:659559c5ce1e432bb1d95ca1835317af
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