The U.S. Presidential election of 2004 was an exciting reprise of the 2000 election and
was closely watched by numerous observers across the world. The election held significant
ramifications for world issues such as the war in Iraq and the war on terror. Norwegian
media in particular followed the election with great interest. The strong social and familial
bond between Norwegians and Americans was a foundation for an interest in the role that
social issues such as abortion, gay marriage, and religion played in the campaign. This ar
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ticle was an exploratory case study based on data from three major Norwegian newspapers.
The article used framing theory as a tool to examine the way in which these newspapers
covered the 2004 U.S. Presidential election. A key focus was the importance and influence
of culture in this framing process. Results are presented and implications for the role of
framing theory in international contexts are discusse
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