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Digital overvågning

By Natashia Heidler Cagara, Oliver August Mervig and Anne Mette Christensen


This study investigates the complex, opaque subject digital surveillance. The papers first part consists of an information campaign with an appertaining campaign strategy. We have produced a poster, a go-card and a banner ad with DR and Erhvervsstyrelsen as senders. In the first section of our analysis we use our empirical data from our focus group interview, which consists of a test of our products. Preben Sepstrup and Jan Krag Jacobsen have been used in the preparation of our campaign strategy. We have also used Stuart Hall and Kim Schrøder’s theoretical approaches to reception analysis, by analysing the focus group’s critic of our products. The paper’s second section attempts to clarify our target group’s perception of digital surveillance and which consequences it may have, when they spend time on the internet - including pros and cons of the high-technology development seen in the light of Stig Hjarvard’s theory about medialization. In the discussion it will be discussed which consequences digital surveillance have or can have in the medialized society. Our analysis shows that our target group is in need of information about digital surveillance, which creates incentive to run the information campaign, because we from our perspective have the opinion that we have only seen the beginning of digital surveillance

Topics: Digital surveillance, Cookies
Year: 2015
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